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On a business blog, you always want more conversion or sales. There are plenty of ways that you can use to optimize your CTAs or call-to-actions for better results. To get the most out of your efforts, you should also keep on experimenting with different versions of your CTAs. But remember CTAs are not just in the form of buttons on the homepage, as you might know.
CTAs work quite well within blog posts as well.
If you are ready, given below are four important tips to make the most impact with your CTAs in blog posts.
#1. Don’t Ignore Older Posts
If you have a business blog that’s a couple of years old, the blog posts on it must also have grown older. This is where most of the business bloggers start to ignore blog posts that have become older. Rather than ignoring these aged blog posts, use them once again to increase the rate of conversion.
How will you achieve that?
Find out which ones among your older posts rank really well or receive a good amount of traffic. Once identified, you can update the content in those posts with your current offers or CTAs.
This is a good tactic to increase conversions (or sales).
#2. Turn CTAs into Internal Links
If you think CTAs are always in the form of prominent colorful buttons, you need to think again. Within your blog posts, you can use your call-to-actions as internal links. Today’s readers are hungry for more information, so they don’t mind following the links that are placed within blog posts.
You can use this hunger of your readers to promote your CTAs. Just make sure you place them strategically (either at the beginning of the posts or towards the bottom of the post) to get better results.
#3. Focus on Relevance
When inserting CTAs into your blog posts, this is of utmost importance. There are many business bloggers who’ll fail to make a hit only because they put irrelevant CTAs into their blog posts. Look at the topic of the blog post or the content and then choose those CTAs that are most relevant. Relevance will encourage readers to click the links more quickly, thereby increasing conversions.
#4. Keep Testing
If there’s one thing that you can never forget about CTAs, it’s testing. In fact, you should test continuously. Depending on the current behavior of your prospects or the current rate of conversion, you should do some split-testing with your CTAs creating and using its different versions.
Even when you place CTAs within blog posts on your business blog, you have several elements to test. You can do some testing with different colors of the call-to-actions and see what happens. Likewise, you can also place those CTAs in different locations to find out what works best.
If you are a business blogger, you should use your blog posts to your business benefits effectively. Your blog posts are a great place to place the CTAs. So, get ready to make the most of this content.
Do you have more tips? The comment section is all yours.
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I’ve been running my online business for over 15 years now and when I first started out I was just a kid. I didn’t have any credit, so I couldn’t get a credit card. For the longest time I was using a credit card in my parents’ names and with all of the spending online they had some killer credit history! Soon enough I was finally able to get a credit card of my own and then the fun began!
Having a credit card for your online business is key. It’s not just about being able to plug your credit card number into your favorite web sites and order away, it’s about all of the services and perks that come along with having a credit card and how much easier it makes running your online business.
In this article I’m going to point out just a few of the reasons why I’ve always been a huge fan of using credit cards for my business versus writing checks and having payments come right out of my bank accounts.
The first reason why using a credit card for your business is crucial is that you get an extra sense of security with all transactions. Credit card companies are going to be on the lookout for any weird activity on your cards and will almost always be on your side if there are any disputes or issues with services you order. I order services from companies and web sites all around the world and I’ll occasionally get calls from my credit card company to see if the charges are authentic. This is usually when a rare order comes in that is oversees and doesn’t look ordinary. All in all, if you want to run a safe and secure business, credit cards can provide you with that extra layer of protection. For example, Visa Business cards offer lost or stolen card reporting and multiple layers of security.
If you are going to be spending thousands upon thousands of dollars for your business, you might as well get rewarded in the process. Years ago I was spending six figures a year in advertising costs and when you have a credit card that offers a rewards program or cash back, these numbers can really add up. With my points, I was able to secure some really amazing experiences like playing in Madison Square Garden with my Dad against John Starks and Charles Oakley for an hour… and yes, THE WHOLE Madison Square Garden was closed just for us to play on the court! How amazing is that!
Lastly, there is nothing fun about doing business taxes, but through the use of a credit card you can make the experience so much less painful. You no longer have to receive credit card statements in the mail and save all of your documents. Everything can be done online now. All I have to do is wait until the end of the year, print my year end statements and hand them off to my accountant. This is also a great way to see your monthly spending habits and keep up to date on where you are spending money. If you have a Visa Business card, you can sign up for Visa SavingsEdge, which gives you automatic discounts with certain merchants. These discounts show up as credits on your statements, making it easy to keep track of your savings.
As you can see, there are some really great reasons why you should be using a credit card for your business. Not only is it an excellent way to improve your credit history, but it will allow you to great expand your business and spending reach as well.
I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important to a small business owner’s success. For additional tips and advice, and information about Visa’s small business solutions, follow @VisaSmallBiz and visit http://visa.com/business.
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